Before we dive in to comprehend the incredible ways big data is changing the online gaming sector, especially for companies such as Wizard Slots Online. It is imperative to understand what the term big data actually represents. Shall we get started? Here we go!
Big data refers to the massive quantity of unstructured and structured data that bombards any operational entity on a daily basis.
Now, do pay attention as you must differentiate the following: the volume of data is not what is at stake here but what the corporation or firm in question decides to do with the said data and how it applies it to improve its functions or range of services that counts. Imagine having access to countless data that will give you access to customer insights and lead you to take better informed strategic decisions.
Of course, this has allowed gamblers and book-keepers to change the way they conduct their business and tap into higher profitable margins by knowing what will attract their consumers.
The popularity of the video gaming sector has only continued to gain momentum. Guess which other division is not far behind with a total worth of ninety billion dollars? Yes, that’s right: it’s the electronic gaming industry! The big fish no longer control the majority of the market share.
A lot of developers and game designers, who operate on a smaller scale, have launched their own gaming products and added to the progress taking place. And we are talking about thousands of such actors in the market who create products for growing diverse channels such as mobile and social media.
Almost twenty-five percent of the world’s population engages with video games. That’s a lot of people: let’s do that math and calculate the market worth, shall we? There are more than two billion video game players presently! With such a huge market, clearly there is a lot of potential!
What’s the source of this explosive growth? Videogaming is coming in from everywhere: micro-transactions, price channels, advertising within games itself, events in real-time, constant content upgrades, different payment structures and online products.
No wonder there has been a huge growth. Not only that but this has contributed to significant data recording taking place. Due to the complexity of the nature of the gaming market, it is challenging to earn significant profit margins. Hence, companies are now moving their objective to generating accurate, relevant data to launch leads.
Big Data is a Gambling Goldmine
As a marketer, try not to be too envious of the wealth of digital knowledge accessible to gaming companies. They are able to get data in real time and build player profiles accurately. The fact is that due to these games taking place in the online world, it leaves behind patterns and significant volumes of customer data.
You will be amazed to learn this, but gaming corporations gather over 50 terabytes of data every single day. Hence, big gaming methodologies have enabled businesses to design and offer customised gaming experiences to consumers in order to latch them in. All of this has led to a positive increment in the company’s bottom line and revenue margins.
Game makers apply the principles of data mining and utilise their insights to ameliorate the gameplay as per individual user accounts. By moulding it to match user preferences and taste, the player in question will not feel super frustrated if he has a bad day in the gaming field.
By being able to divide players into different customer groups, companies are able to monetise their gaming operations and improve services.
Big Data has helped Casinos also
There are five unique ways that big data has made its mark on casinos and gambling:
- Numbers generated from big data has allowed casinos to create targeted marketing campaigns that have improved results and led to higher conversions.
- Statistics obtained from big data analytics with the help of data science lets players improve their games and come up with more effective gaming tactics.
- Results from big data studies lets book-keepers and gaming companies increase their revenue streams, set realistic winning probabilities and alleviate player annoyance
- Big data lets players increase their stakes by letting them review past plays and providing access to previous data
- Big data also recognises if there are players who may be addicted to gaming and show a degree of risk.
Solution to Gaming Problems
The objective of any efficient big data system is to accumulate information from eclectic, third-party sources and match it against any other stored historical data. This will give the brand manager at a gaming company an accurate picture of his customer’s preferences, tastes, dislikes, and spending trends.
Gaming on Cloud Technology
Gaming companies do tend to encounter a number of technical issues. They have invested in cloud based infrastructure and experienced the benefits associated with it. A cloud product may be the only choice for a company who runs terabyte level data and needs access to millions of records for instant analysis without destroying the money belt.
For example, Gaming and Skybetting, utilises a cloud system to stream gaming telemetry statistics via Kafka Streaming into HBase for real-time marketing promotions and decisions. If you want to perform a higher detailed study, then you may want to consider getting your hands on GPU Databases like SQcream DB.
Other products such as Google BigQuery and PubSub facilitate smaller gaming operators in the market to go head to head with large corporations such as Microsoft and Sony. How? It gives them direct access to event logs (unrestricted), high compression ratio, and real-time insights.
Armed with big data instruments, the global online gaming world is expected to undergo serious innovations in customer marketing, targeted advertising, and personalised user experiences.
Cloud-based technologies could hold the key to success for companies looking to expand in the future at a minimal cost. It would allow such gaming companies to significantly reduce their reliance on outsourced IT support and cut down on the costs of heavy hardware.