11453 The changing landscape of customer communication - 7 Reasons Why Effective Communication Should Be Your Priority

7 Reasons Why Effective Communication Should Be Your Priority

Effective communication is a necessity in every workplace: be it a restaurant, an advertising agency, a staffing firm, or a law office. The importance of communication cannot be emphasised enough as it is what makes or breaks a business. It helps companies design goals and achieve them as well.

Majority of the work departments work in sync and do not work in independent silos. If the quality of internal communication is poor, then it has an adverse impact on customer service, production and operational efficiency and other business variables that contribute to the entity’s performance.

The top leaders and members of the senior management team have to teach effective communication skills and must serve as prime examples of it. In fact, many companies tend to invest in developing clear communication guidelines and constantly train their employees on it.

It establishes internal team dynamics and builds a sense of work camaraderie. It creates an open, safe environment for employees to give their honest opinions and feedback to work related matters. If you wish to understand the vitality of communication in the workplace, read on and see our top reasons why it is of paramount importance.

  1. Improves the Quality of Innovation

When the office atmosphere promotes acceptance and open mindedness, internal staff elements will feel more confident in sharing their opinions. They will be able to convey their thoughts productively, make stronger contributions and truly embrace the spirit of innovation and teamwork.

This will give birth to a higher quality of products and services that will in turn lead to higher customer retention rates. Supervisors and managers need to learn how to communicate with their subordinates as well. They should be accepting of new ideas and comprehend the complexities of innovative, collaborative projects. Remember, when such an environment exists, only then will employees feel comfortable in sharing ideas on how to make a business process better.

  1. Creates Stronger Teams

As stated, creating a work ambience where ideas and opinions are embraced with an open heart and mind, powerful teams will be created. The general employee morale will witness a positive boost as individuals will be permitted to be themselves and express their authentic and frank views.

This is facilitated when senior management makes an effort to talk to their work force and express the importance of honesty. Effective communication also means acknowledging and rewarding employees for their achievements. This not only shows great internal communication but instils a strong sense of work ethic into individual staff workers as they will take pride in their tasks and job description.

  1. Remove Any Possible Barriers

Ultimately, it all boils down to the working managers to recognise and eliminate any obstacles that inhibit or restrict effective communication in the workplace. It may appear trivial but if there is a constant barrage of interruptions, pre-notion biasness and inattentiveness, it will disrupt the flow of work. In order to ensure effective communication as part of your business culture, you must be conscious of how you speak and how you present yourself.

  1. Non-verbal Communication

Body language can disclose what is truly in one’s heart and soul. It is a natural part of communication and constitutes indicators such as gestures to present one’s emotions in relation to a work situation. Facial expressions, hand movements and eye direction can strongly convey in which direction the employee is swaying in. When and if asked to share an insight into something he may not agree with a senior leader or a manager, he may something with his eyes, but his body language will tell the truth. Encourage your staff members to be candid so their body language is in cohesion with their physical motions.

  1. Team Drinks & Social Life

Why not encourage your team members to mingle with other departmental units? It embeds a cordial relationship amidst cross functional divisions and lets employees learn about the different ways a business operates. It allows them to come together in harmony to brainstorm and innovate.

Advocate mutual respect, courteousness and politeness as your core company values. When you speak politely to your colleague, whether he is senior to you, your subordinate or at the same ranking level, it demonstrates a degree of respect and care.

This, in turn, will pave way for relational clarity, constancy and support. Have team lunches and dinners to allow your staff elements to interact in a social, informal setting. It will allow them to get to know each other beyond their work screens and build a sense of friendship that will translate into work ownership and innovative accountability.

  1. Increases Transparency

Whether it is external or internal, frequent and strategic communication ensures a high degree of transparency. How? Simple. The work force is completely aware of the inner happenings and there are no concealed issues. This managerial approach fosters trust within the leaders and also wins the trust of employees in terms of decision making and operations.

This will resonate well with customers- who when can see what the company is doing: such as how it is creating a product/service, where it gets its raw materials from, who its partners and suppliers are, what its policies are, who are the people behind the company etc. When the flow of communication is smooth and direct, it will create goodwill amidst all stakeholders: vendors, partners, company suppliers, clients and customers. This is the commercial recipe to obtaining success.

  1. Manage Expectations and News

If there is some critical news or update in regard to your company, make sure you share that information directly with your employees and work force. You do not want them to find out from other channels or means. This should become a daily or weekly norm in your company culture and not be limited to times of public crises. Have a quick editing and approval process that is proactive and not reactive. Define your standard operating guidelines and procedures clearly in terms to all communication channels: social media, public relations, marketing, sales and internal communication. After all, you want to make sure your employees are on the same page as you and working towards attaining the overall business objective.

Leave a Reply

Your email address will not be published. Required fields are marked *